Future Generali India Life Insurance Company Limited is now Generali Central Life Insurance Company Limited. Generali Central Life Insurance Company Limited – A joint venture between Generali – one of the world’s leading insurers and Central Bank of India, India’s finest nationalised bank.
Future Generali India Life Insurance Company Limited is now Generali Central Life Insurance Company Limited. Generali Central Life Insurance Company Limited – A joint venture between Generali – one of the world’s leading insurers and Central Bank of India, India’s finest nationalised bank.
Dual Protection*
Grow your wealth and keep your family financially secure
Payment Flexibility
You decide your payouts: monthly, quarterly, or yearly
Bonus Rates#
Watch your investment grow with bonus additions every year
*Dual protection is available only under Option 2 by way of lumpsum Death Benefit with Maturity Payout. #Bonus rates may vary from one year to another depending upon the performance of the company. T&C apply | UIN No: 133N065V03
Why Choose Generali Central New Assure Plus Plan?
An Individual, Non-Linked, Participating (with profits), Savings, Life Insurance Plan.
Because your family’s future deserves certainty.
New Assure Plus brings you the best of both worlds: life protection for your loved ones, and guaranteed
money returns to help you reach your financial goals. It's a smart and secure way to grow your wealth while keeping your family protected. With flexible options and reliable growth, it's designed to support you through every stage of life.
It's more than just insurance. It's a foundation built on care, confidence, and long-lasting peace of mind.
Complete Life Protection
Protect your family's daily needs and future dreams
Easy to Manage
Grow your money with safety and get guaranteed profits
Two Death Benefit Options
Choose between immediate cash or steady monthly support for your family
Bonus Benefits
Enjoy extra growth through yearly bonuses and final rewards
Flexible Pay Plan
Pick a payment plan that fits your budget and timeline
Loan Facility
Get a loan of up to 85% of your policy’s amount
Tax Benefits
Save under Sections 80C and 10(10D), as per prevailing tax laws
How to Buy the Generali Central New Assure Plus Plan?
Getting started with your life insurance plan is easy— just follow these simple steps:
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Choose Cover Amount
Choose the Death Benefit option and amount of insurance cover you desire under this policy.
A Roadmap to a Secure Future
Get Expert Advice from Your Trusted Life Insurance Partner!
Have questions? Get help and reliable support from experts at Generali Central Life Insurance.
Tailored Plan Options to Secure Your Future
Choose the policy option that fits your life goals.
Option 1
This plan offers peace of mind today with life cover and ensures your loved ones get a lump-sum payout if you're not around.
Benefit Payout Option 1:
5 years to Policy term (including both)
Option 2
Your loved ones receive financial support right away if something happens, and still get the maturity benefit later, so your dreams for them stay on track.
Benefit Payout Option 2:
5 years to (Policy term less 5 years) (including both)
Offered Across All Plans
3 years – 55 years
10 to 30 years
Minimum - ₹ 1,00,000 Maximum - No Limit
Yearly, Half Yearly, Quarterly and Monthly
Minimum Annualized Premium - ₹10,000 subject to Minimum SA of ₹1,00,000 Maximum Premium - No Limit
18 - 70 years
- For minor life assured having age less than 8 years , minimum policy term to be chosen shall be equal to (18 less age at entry) years.
- For life assured having entry age greater than or equal to 8 years but less than or equal to 40 years, the policy term to be chosen shall be between 10 years to 30 years, both inclusive.
- For life assured having age greater than 40 years, maximum policy term to be chosen shall be equal to (70 less age at entry) years.
1. For minors, the date of issuance of policy and date of commencement of risk shall be the same
2. Premiums mentioned above are excluding applicable taxes and extra premium paid as a part of underwriting requirements, if any.
3. Age, wherever mentioned is age as on last birthday.
Benefits of Generali Central New Assure Plus Plan
Here’s how this plan helps you secure your goals and safeguard your loved ones:
A lump sum amount payable at the end of the policy term, provided all due premiums have been paid.
Once your policy matures at the end of the Policy Term and if you have paid all your due premiums, you will receive Maturity Benefit as per the chosen option-
Option 1
- Guaranteed Maturity Sum Assured equal to Sum Assured plus Vested Compound Reversionary Bonuses, if any, plus Terminal Bonus, if any, shall be paid
Option 2
- Guaranteed Maturity Sum Assured equal to Sum Assured plus Vested Compound Reversionary Bonuses, if any, plus Terminal Bonus, if any, shall be paid
- Even in case of death of the Life Assured, the Maturity Benefit will be payable if all Installment premiums due till date of death of the Life Assured have been received in full.
Amit’s Example
Let’s understand this benefit with the help of an example
Amit is 35 years old and has purchased New Assured Plus – Option 2. He has opted for Rs. 7,00,000 Sum Assured for a Policy Term of 20 years and Premium Payment Term of 15 years. He pays Rs. 48,055 premium (excluding taxes) annually for a term of 15 years.
Note: Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your life insurance company. These assumed rates of return 8% and 4%, are not guaranteed and they are not upper or lower limits of what you might get back as the value of your policy is dependent on a number of factors including future investment performance.
A payment made to your nominee in case of your unfortunate demise during the policy term, ensuring your family’s financial protection.
Death Benefit during the Policy Term
Death Benefit in this plan secures your family in case of your unfortunate demise during the Policy Term. You have the option to choose between two Death Benefit Payout options
Option 1 – Lumpsum Death Benefit Payout:
Under this option, Death Benefit payable to your nominee shall be higher of:
- 105% of the total premiums paid (excluding taxes, rider premiums and extra premiums, if collected explicitly) as on date of death; and
- Death Sum Assured plus vested Compound Reversionary Bonuses, if any plus Terminal Bonus, if any.
The Policy will terminate on payment of Death Benefit under Option 1
Option 2 – Lumpsum Death Benefit with Maturity Payout
Under this option, two payouts will be made to your nominee.
- Lumpsum Death Payout: The first payout which is the Lumpsum Death Payout will be paid at the time of death. Death Benefit payable to your nominee shall be higher of:
- 105% of the total premiums paid (excluding taxes, rider premiums and extra premiums, if collected explicitly) as on date of death; and
- Death Sum Assured
- Maturity payout: The second payout equal to Guaranteed Maturity Sum Assured plus Reversionary Bonus (if any) plus Terminal Bonus (if any) will be paid at the time of Maturity of the Policy i.e. at the end of the Policy Term. The payout at the time of maturity is made, because the policy continues after the death of the insured person. No further premiums are payable under the policy after the death of the Life Assured. The policy continues to participate in profits even after the death of the Life Assured.
Nominee shall not have any right to avail loan, assignment and surrender as available to Policyholder under the Policy.
Death Sum Assured is defined as Higher of:
- 10 times Annualised Premium ( excluding taxes, rider premiums and underwriting extra premiums , if any)
- Guaranteed Maturity Sum Assured, which is equal to sum assured
- Absolute Amount payable on death, which is equal to sum assured
Note: The premiums above exclude taxes, rider premiums and extra premiums, if any as these are collected separately in addition to the regular premium for this product.
Amit’s Example
Let’s understand this benefit with the help of the previous example:
Amit buys New Assure Plus - Option 2, when he is 35 years old for a Sum Assured of ₹7,00,000 for a Policy Term of 20 years. It is assumed that the death occurs in the 2nd policy year. The benefit payable to Amit’s nominee(s) will be:
Note: Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your life insurance company. These assumed rates of return 8% and 4%, are not guaranteed and they are not upper or lower limits of what you might get back as the value of your policy is dependent on a number of factors including future investment performance.
Compounded Reversionary Bonus
At the end of each financial year, the Company may declare a bonus expressed as a percentage of the Sum Assured and all previous bonuses declared. The bonus of each year is added to the Sum Assured and the next year’s bonus is calculated on the enhanced amount.
Terminal Bonus
The Company may declare a terminal bonus which may be payable on death or on maturity of the plan.
Our Promise is Reflected in the Lives We've Touched
We bring experience, stability, and a proven approach to supporting your family and financial goals.
6019Our and Partners Branches
897,635Lives Protected
Since Inception
₹87.84 Bnof Assets Under Management
98.08%Individual Claim Settlement Ratio
FY 24-25
99.78%Group Claim Settlement Ratio
FY 24-25Data as on 31st March, 2025
Downloads
Everything you need to understand your policy, plan your future, and make informed decisions at your convenience.
Important Information & Resources
Understand your policy better with key details and insights into the Generali Central Long New Assure Plus Plan.
Large Sum Assured Discount
Free Look Period
In case you disagree with any of the terms and conditions of the policy, you can return the policy within 30 days of its receipt of the Policy Document (whether received electronically or otherwise). To cancel the policy, you can send us a request for cancellation along with the reason for cancellation. We will cancel this policy if you have not made any claims and refund the Instalment Premium received after deducting proportionate risk premium for the period of cover, stamp duty charges and expenses incurred by us on the medical examination of the Life Assured (if any).
Suicide exclusion:
In case of death of Life Assured due to suicide within 12 months from the date of commencement of risk under the policy or from the date of revival of the policy, as applicable, the nominee or beneficiary of the policyholder shall be entitled to at least 80% of the total premiums paid till the date of death or the surrender value available as on the date of death whichever is higher, provided the policy is in force.
Grievance Redressal Processes
In case you have any grievances on the solicitation process, the product sold, or any of the policy servicing matters, you may approach the company in one of the following ways:
- Calling the Customer helpline number 1800 102 2355 for assistance and guidance
- Emailing at care@generalicentral.com
- You may also visit us at the nearest Branch Office. Branch locator https://generalicentrallife.com/branch-locator
- Senior citizens may write to us at the following ID: senior.citizens@generalicentral.com for priority assistance
- You may write to us at: Customer Services Department Generali Central Life Insurance Company Limited, Unit 801 and 802, 8th floor, Tower C, Embassy 247 Park, L.B.S Marg, Vikhroli (W) Mumbai 40008
Generali Central Life Insurance Company Limited (Formerly known as Future Generali India Life Insurance Company Limited) offers a wide range of life insurance solutions designed to protect and empower individuals at every stage of life. Whether it’s protecting your loved ones, planning for retirement, or securing long-term financial well-being, our offerings are designed to evolve with your needs. Backed by a robust distribution network and advanced digital tools, we are dedicated to delivering simplicity, innovation, empathy, and care in every experience — all anchored by our unwavering commitment to being your Lifetime Partner.
This commitment is backed by the strength of our joint venture between Generali, a global insurance leader with over 190 years of expertise, and Central Bank of India, a trusted name with a rich legacy in Indian banking.
Generali Central New Assure Plus UIN: 133N065V03
This Product is not available for online sale. Life Coverage is included in this Product. For detailed information on this plan including risk factors, exclusions, terms and conditions etc., please refer to the product brochure and consult your advisor, or, visit our website before concluding a sale. Tax benefits are as per the Income Tax Act 1961 and are subject to any amendment made thereto from time to time. If you have any request, grievance, complaint or feedback, you may reach out to us at care@generalicentral.com For further details please access the link: https://www.generalicentrallife.com/customer-service/grievance-redressal-procedure. Generali Group and Central Bank of India's liability is restricted to the extent of their shareholding in Generali Central Life Insurance Company Limited.
Generali Central Life Insurance Company Limited (IRDAI Regn. No. 133), CIN: U66010MH2006PLC165288, Regd. and Corporate Office address: Unit 801 and 802, 8th floor, Tower C, Embassy 247 Park, L.B.S. Marg, Vikhroli (W), Mumbai – 400 083 | Email: care@generalicentral.com | Call us at 1800-102-2355 | Website: www.generalicentrallife.com | Fax: 022-40976600 | UIN: 133N090V03
What Our Happy Customers Are Saying
Real stories, real people— hear from those who’ve taken the step of strengthening their financial security with us.
Got Questions? We’ve Got Answers!
Here are answers to some of the questions you might have.
Individuals aged 3-55 planning long-term financial security, parents securing children's future, breadwinners needing flexible death benefits, and those seeking guaranteed maturity with bonus potential.
Sum assured is surely guaranteed. Bonuses depend on company performance but historically, participating plans have delivered consistent bonuses.
Yes, up to 85% of surrender value (minimum ₹10,000) once policy acquires surrender value. Current interest rate: 9% p.a. compounded half-yearly.
Choose premium payment terms from 5 years to policy term. Pay for shorter duration, get benefits for full policy term.
Yes, guaranteed surrender value available. Special surrender value may be higher based on company performance.