Grow your wealth and keep your family financially secure

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You decide your payouts:  monthly, quarterly, or yearly

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Watch your investment grow with bonus additions every year

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Every family deserves both safety and security. Generali Central New Assure Plus protects your loved ones while helping your money grow steadily, supporting the future you’re building together. 

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Generali Central New Assure Plus Plan

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Have questions? Get help and reliable support from experts at Generali Central Life Insurance.

Get Expert Advice from Your Trusted Life Insurance Partner!

Everything you need to understand your policy, plan your future, and make informed decisions at your convenience.

Downloads 

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Product Brochure

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Policy Schedule

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Policy Document 

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Customer Information Sheet 

Here are answers to some of the questions you might have.

Individuals aged 3-55 planning long-term financial security, parents securing children's future, breadwinners needing flexible death benefits, and those seeking guaranteed maturity with bonus potential.

Sum assured is surely guaranteed. Bonuses depend on company performance but historically, participating plans have delivered consistent bonuses.

Yes, up to 85% of surrender value (minimum ₹10,000) once policy acquires surrender value. Current interest rate: 9% p.a. compounded half-yearly.

Choose premium payment terms from 5 years to policy term. Pay for shorter duration, get benefits for full policy term.

Yes, guaranteed surrender value available. Special surrender value may be higher based on company performance.

Got Questions? We’ve Got Answers!

Understand your policy better with key details and insights into the Generali Central New Assure Plus Plan. 

Little privileges just for you

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In case you disagree with any of the terms and conditions of the policy, you can return the policy within 30 days of its receipt of the Policy Document (whether received electronically or otherwise). To cancel the policy, you can send us a request for cancellation along with the reason for cancellation. We will cancel this policy if you have not made any claims and refund the Instalment Premium received after deducting proportionate risk premium for the period of cover, stamp duty charges and expenses incurred by us on the medical examination of the Life Assured (if any).

If the Policy is opted through Insurance Repository (IR), the computation of the said Free Look Period will be as stated below:-

A grace period of 30 days from the premium due date will be allowed for payment of premiums for annual, quarterly and half yearly premium payment mode and 15 days from the premium due date for monthly premium payment mode. During the grace period, the policy will remain in force and shall be entitled to receive all the benefits subject to deductions of due premiums. 


You can change your premium payment frequency subject to minimum eligibility criteria. Such change shall be applicable on the Policy Anniversary. 

The premiums for various modes as up to a percentage of annual premium are given below:

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There shall be no charge made for the change of premium payment mode. The Company will offer waiver of modal premium loadings for Annualized Premium of Rs. 1 crore and above. 



You may avail a loan once the policy has acquired a Surrender Value. The maximum amount of loan that can be availed is up to 85% of the Surrender Value. The minimum amount of policy loan that can be taken is Rs. 10,000. For more details, please refer to the policy document. The interest rate applicable for the Financial Year will be declared at the start of the Financial Year, basis current market interest rate on 10 year Government Securities (G Sec) as on 31st March every year + 2% rounded to nearest 1%. The current interest rate applicable on loans is 9% per annum compounded half yearly for the Financial Year 2024 25. Please contact us or our nearest branch for information on latest interest rate on loans.

Premium(s) paid are eligible for tax benefit as may be available under the provisions of Section 123 read with Schedule XV and Schedule II (Table S.No.2) as applicable. For further details, consult your tax advisor. Tax benefits are subject to change from time to time.



Vesting of the Policy in Case of Policies Issued to Minor Lives

The policy vests on the Life Assured on the policy anniversary coinciding with or immediately following the 18th birthday of the Life Assured. In case of death of the Policyholder while the Life Assured is a minor, the surviving parent/ legal guardian may be appointed as a new Policyholder. In case the policy is in Paid Up status or upon non payment of future premiums, provisions as mentioned above shall apply.

Exclusions

In case of death of Life Assured due to suicide within 12 months from the date of commencement of risk under the policy or from the date of revival of the policy, as applicable, the nominee or beneficiary of the policyholder shall be entitled to at least 80% of the total premiums paid till the date of death or the surrender value available as on the date of death whichever is higher, provided the policy is in force.

Grievance Redressal

In case you have any grievances on the solicitation process, the product sold, or any of the policy servicing matters, you may approach the company in one of the following ways:

Why Choose Us

Generali Central Life Insurance Company Limited (Formerly known as Future Generali India Life Insurance Company Limited) offers a wide range of life insurance solutions designed to protect and empower individuals at every stage of life. Whether it’s protecting your loved ones, planning for retirement, or securing long-term financial well-being, our offerings are designed to evolve with your needs. Backed by a robust distribution network and advanced digital tools, we are dedicated to delivering simplicity, innovation, empathy, and care in every experience — all anchored by our unwavering commitment to being your Lifetime Partner.

This commitment is backed by the strength of our joint venture between Generali, a global insurance leader with over 190 years of expertise, and Central Bank of India, a trusted name with a rich legacy in Indian banking.

Disclaimer

Generali Central New Assure Plus UIN: 133N065V03

This Product is not available for online sale. Life Coverage is included in this Product. For detailed information on this plan including risk factors, exclusions, terms and conditions etc., please refer to the product brochure and consult your advisor, or, visit our website before concluding a sale. Tax benefits are as per The Income Tax Act, 2025 and are subject to any amendment made thereto from time to time. If you have any request, grievance, complaint or feedback, you may reach out to us at care@generalicentral.com For further details please access the link:

 . Generali Group and Central Bank of India's liability is restricted to the extent of their shareholding in Generali Central Life Insurance Company Limited. 

Generali Central Life Insurance Company Limited (IRDAI Regn. No. 133), CIN: U66010MH2006PLC165288, Regd. and Corporate Office address: Unit 801 and 802, 8th floor, Tower C, Embassy 247 Park, L.B.S. Marg, Vikhroli (W), Mumbai – 400 083 | Email: 

 | Call us at 1800-102-2355 | Website: 

Important Information & Resources

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Choose Cover Amount

Select Policy & Payment Term

Visit Us or Get in Touch

Fill the Proposal Form

Health Check & Declaration

Review Details

Getting started with your life insurance plan is easy— just follow these simple steps: 

How to Buy the Generali Central New Assure Plus Plan? 

Protects your loved ones with Generali Central New Assure Plus Plan. This insurance offers a complete life protection & flexible life insurance savings plan.

Buy Generali Central New Assure Plus Plan - Death Benefit Option

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Step-by-Step Guide to Secure Your Future

An Individual, Non-Linked, Participating (with profits), Savings, Life Insurance Plan. 
 
Because your family’s future deserves certainty. 
 
Generali Central New Assure Plus brings you the best of both worlds: life protection for your loved ones, and guaranteed money returns to help you reach your financial goals. It's a smart and secure way to grow your wealth while keeping your family protected. With flexible options and reliable growth, it's designed to support you through every stage of life. 
 
It's more than just insurance. It's a foundation built on care, confidence, and long-lasting peace of mind. 

Protect your family's daily needs and future dreams

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Complete Life Protection

Grow your money with safety and get guaranteed profits

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Guaranteed Return

Choose between immediate cash or steady monthly support for your family

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Two Death Benefit Options

Enjoy extra growth through yearly bonuses and final rewards

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Bonus Benefits


Pick a payment plan that fits your budget and timeline

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Flexible Pay Plan

Get a loan of up to 85% of your policy’s amount

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Loan Facility

Save under Section 123 read with Schedule XV and Schedule II (Table S.No.2) , as per prevailing tax laws

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Tax Benefits

Why Choose Generali Central New Assure Plus Plan?

Satish Kumar

Rajneesh Agrawal

Dilip Agnihotri's

Subhra Mukherjee

Goutam Kumar Paul

Vimal Verma

Pravin Khemka

Navin Khemka

Shoni Khan

Phoolchand Jakhad

Balraj Wadhera

Snehlata Wadhwa

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6019

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897,635

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₹87.84 Bn

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98.08%

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99.78%

We bring experience, stability, and a proven approach to supporting your family and financial goals.